As Fat Bastard said, ‘I’m dead hot sexy’ or at least I will be…

Who knew that there was a demand to look good while resting in your coffin? In one of the most interesting, twisted and yet exciting collaborations, Cult beauty brand Illamasqua has launched an after-life make-up service, titled ‘The Final Act of Self Expression”. Run by Illamasqua make-up artists in conjunction with one of the oldest and most respected funeral homes in the UK, Leverton & Sons, this service is bound to ruffle a few feathers.

Potential clients for whom make-up is an intimate part of their identity are invited to pre-plan their “final transformation” and “last glamorous look” applied by Illamasqua beauty professionals who have been specially trained in embalming by the funeral house.

“At Levertons we have always applied make-up when requested by family and friends or when specified in someone’s pre-arranged funeral,” explains Andrew Leverton, director of Levertons & Sons, “We are now entering a new era in [which] pre-arranged funerals have become as standard as making a will, it’s great for us to be able to offer this additional service.”

The British brand’s co-managing director Joe Corre, founder of Agent Provocateur, describes the business move as “an innovative service bringing ritual beauty to the final act for those who love to self-express”. Surely filling a gap in the market, Illamasqua is a relatively new beauty firm, founded in 2008 by Julian Kynaston, a Yorkshire-born marketer who launched the brand with no previous experience in make-up, but has quickly made an impact.

For a cool £450 Illamasqua is offering people an extremely personal service – “one that pays tribute to who they were in life and how they want to enter the afterlife.” So if you’re going to choose whether your casket is mahogany and your lining is satin, why not  ask yourself whether it will be the smoky eye or the red lips.

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