On Wednesday, Britain’s Advertising Standards Authority ruled that the print ad for Marc Jacobs’ Oh, Lola fragrance featuring Dakota Fanning and shot by Juergen Teller “was irresponsible and likely to cause serious offense,” and has banned the ad from appearing again in its current form.
To the naked and unassuming eye, Dakota Fanning is simply posing in a pink polka-dot dress, with an oversize bottle of the Oh, Lola fragrance resting in her lap. I wouldn’t consider this to be any worse than the campaign that saw Jacobs himself posing seemingly naked with his legs wide open and a large bottle of BANG! resting against his ‘you know what’.
Tom Ford took it a whole new level a while ago with his ‘sex sells’ attitude. He got away with perfume bottles between breasts, resting on a… and umm…. well, all I can say is legs open and then I start blushing. His also been famous for having literally butt naked models sprawled on black satin.
Gucci hit the G-spot with a ladies manicured garden sparking controversy. Mario Testino shot the image he called ‘Pubic Enemy’ and displayed it in Vogue’s February edition to the dismay of women everywhere. Sisley took the playful term ‘Fashion Junkie’ a little too seriously, while Dolce & Gabbana simulated a questionable situation.
If a girl sitting with a bottle in her lap is deemed inappropriate, the question is, where do we draw the line and how do we know when we’ve crossed it?