Kristen Stewart: The New Face of Balenciaga Scent

Kristen Stewart. New face of Balenciaga. Really?

I mean, come on. How does the face of vampire love stories become the face of a fashion dynamo? What will they call it? ‘Sulky Teen’? Never the less, the two seem to be besotted with each other.

“Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognised and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now,” she told WWD. “The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.”

Like wise, it seems she has made quite the impression on the label’s creative director Nicolas Ghesquière.

“Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence,” he said. “From her early appearance in Panic Room to her independent choice of Welcome to the Rileys, I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”

Well… If you say so….

*the unnamed scent is set to launch later this year.

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